About me

As I approached the sunset of a chapter as a professional athlete in motorcycle racing 20 years ago. I dove head first into a career shaped by my deep passions for industrial design, graphic design, marketing, and solving business challenges. In 2005, I left the comfort of my home in Arizona to pursue new opportunities in Southern California—a leap that allowed me to combine my love for action sports and an active lifestyle with a growing expertise in design and brand building.

From the start, my work has been fueled by the desire to create meaningful connections between consumers and brands. Finding the emotional link that turns a brand into an experience has always been my core motivation. I believe in a 360-degree approach to design services, integrating strategy, creativity, and execution to build memorable and impactful brands. Throughout my career, I’ve worn many hats: creative leader, brand builder, and problem solver. Over the past decade, I’ve gained invaluable insights by working from the agency side, developing brands across diverse markets, including automotive, performance apparel, performance medical prosthetics, motorcycles, bicycles, and footwear. This perspective has sharpened my ability to deliver tailored creative solutions for clients ranging from grassroots efforts with Volcom to large-scale marketing strategies with KTM Motorcycles. By blending creative leadership with strategic marketing expertise, I’ve been able to craft campaigns that not only boost brand equity but also drive measurable results, such as increased sales and deeper consumer engagement. Whether it’s guerilla marketing or high-budget initiatives, I pride myself on finding innovative solutions that resonate in any industry. With this wealth of experience, I am confident in my ability to bring a holistic, 360-degree design approach to any company or market, making a meaningful impact and contributing to its success.

In my “free time” I enjoy spending time living a very active lifestyle. Surfing, riding motorcycles, cycling, working on my classic truck and Ford Hot rod roadster. I spend a lot of time using and testing the product I or my team of designer create.