Brand Management &
Creative Direction
Overseeing brand guidance and providing creative direction for thousands of projects annually across various industries and market segments. While my current role involves less hands-on design work, I remain deeply involved in shaping the creative vision. Below are a few examples of projects where I led the direction, design, and execution from concept to final delivery, collaborating with teams globally to bring them successfully to market.
Powering the electric future together.
Volta Charging - Charging stations
Working directly with a San Fransisco start tech company. We embarked on a journey starting with a brand position workshop and moving into brand, product and marketing design, reshaping the brand of VOLTA into a charging station pioneer with onsite advertising funding the charging so that the consumer enjoys free charging. Now located all over the United States featured in parking / charging areas in from of major franchise stores like Sprouts, VONS, Trader Joes and many more.
The Future of E-biking technology redefined.
Husqvarna e-bicycles - Product CTG
All new generation e-bicycles graphic and brand strategy spanning across multiple segments.
Empowering athletes and enhancing business with brand.
T1TAN - Brand Re-design
A T1TAN brand redesign gave the business a high-visibility boost; empowering goalkeepers on the pitch, and the brand in the competitive sporting goods industry. Athletes are tireless in their pursuit of performance. So are the brands that equip them. It’s vital they look and feel the part.
Like goalkeeper gloves brand T1TAN. Gearing up pros like Manchester City goalkeeper Stefan Ortega, T1TAN wanted a high-visibility brand redesign.
Digging into the core values “Courage, Empowerment, Commitment, and Performance,” KISKA’s Brand Communication team built a powerful brand look and feel. The visual ID created by Graphic Designers uses high-contrast colours, striking icons, functional patterns, and edgy font styling to pump-up big emotions and intensify differentiation on the pitch. The photo style – focusing on glory shots of champions in action or looking directly at the viewers – is fearless. The brand claim “Be The Titan” was crafted by Copywriters to be heroic, inspiring confidence in the brand and users alike.
A rebranding sets a brand up for success.
HEPHA - Brand Boost
Established in 2021 in Germany, HEPHA bursts onto the scene as a vibrant, forward-thinking e-bike brand. We collaborated closely with this innovative newcomer, conducting a thorough ‘brand-boost’ to fine-tune their market presence, product line-up, and corporate assets. Our mission? Propel this rising star into the European market and serve as a strategic ally, sparking eye-level business strategy discussions. Taking a deep dive into HEPHA’s branding. We dissected its existing corporate design. Traditional, grey, and masculine, it blended into the market standard rather than standing out. To truly make HEPHA shine in today’s dynamic landscape (and maximum market appeal!), we knew we had to inject it with a burst of creativity…
The first full-size Husqvarna e-motorcycle.
Husqvarna Motorcyles - eMobility Design
An innovative member of the family deserves a unique twist. The graphics of the Pioneer marks it as a completely fresh segment for Husqvarna. We’ve paired the original Husqvarna racing blue hue with clean white graphics, paying homage to the past and looking ahead to the future.
The technical prowess of Pioneer is expressed through hyper-technical split lines, sealing the bike against the elements. Components are seamless, clustered, and protected. A broad panel serves as a ‘roost guard’ for the radiator – defending against the pebble and mud spray of other bikes – and it takes direct design inspiration from chest protectors worn by enduro riders.
The communicative, approachable design and the modern lines of the Pioneer make it clear this is something new. Something exciting.
An event like no other in the world… REV Dealer Summit.
KTM North America - Dealer Event
Award-winning motorcycle gear design.
KTM - TERRA ADVENTURE JACKET
Waterproof, flexible, ventilated. The KTM TERRA ADVENTURE JACKET is the benchmark apparel product when it comes to built-in product solutions. Designed for the modern adventurer, this riding jacket features innovative YKK-QUICKBURST zippers for rapid, effective ventilation on the go. Comfort and durability are prioritised through smart material choices, making this a go-to gear option year-round.
Portfolio-boosting, industry-leading jacket design. The KTM TERRA ADVENTURE JACKET was a
user-centric apparel product which fast-tracked a new bestseller TERRA range into reality.
Ready To Race into the digital future.
KTM GmbH - Global website design
Define challenges with previous website UI/UX, update branding, immersive experience with brand and products, direct and coach development agency to find the best solutions for both brand and user experience.
Designing Desires.
KISKA USA - 2023 Support of KTM Group NA
Speed meets Design Function & Passion.
Troy Lee Designs - MTB Apparel Design consulting
Taking an idea, collaborating with world class technology by D3O, designing and personally testing the product results in world class protection for MTB riding combining form, fashion and function.
Tradition meets innovation.
Dolomite - Nibelia Collection | Brand Boost
The Dolomite Nibelia family are shoes crafted to push sustainable design and multi-use functionality. And the Nibelia Warm model won the ISPO Award 2023 for doing just that.
Blending of trail-running, hiking, and casual shoe cues, the Nibelia Collection features a newly developed soles for new-age, all-weather use. Their collective visual identity takes cues from Dolomite’s history, with a double-tag at the ankle and distinctive stitching lines. But from there, we let our imagination take over, supporting Dolomite in everything from materiality advice to aesthetic impact.
Maxing-out design DNA.
Husqvarna Motorcycles - Vitpilen 801 Brand meets product design
The Vitpilen 801 Custom is a sleeker evolution of the original. It’s all about high end performance, precision, and undeniable futuristic style. It’s not road legal; but that’s the point. It’s a pure expression of the Vitpilen character. Developed, intensified, and celebrated. An inspiration for ‘what could be’ for potential buyers…
Our designers have made some radical changes from the production model. With in-house crafted carbon fibre components, refined aerodynamics, and an exhaust re-routed through the tail, our intentions are clear—this bike isn’t here to blend in. It’s here to own the stage.
This custom showbike is fitted with Brembo GP4-MS callipers, T-drive floating brake discs, and sporty WP Apex Pro suspension. We’ve adjusted the posture, adding a flatter handlebar for a more sportive and expressive ergonomics. Despite this model’s fate to be a showbike, it still yearns for tight, twisty roads and an open throttle.
Rebelliously, we’ve removed the airbox and taillight completely to make room for a ceramic-coated custom exhaust. This statement addition winds its way from the front of the bike to the rear, drawing the eye along the precise bodywork. An aeronautic-inspired septum divides the exhaust pipe – and ensures the Vitpilen 801 Custom is a masterpiece from all angles, even the rear.
Finally, the custom yellow paintjob, with matching bright highlights on the radiator covers, wind shield, and seat, ensures the Vitpilen is completely unmissable on the EICMA show floor.
