Brand Management &
Creative Direction
Overseeing brand guidance and providing creative direction for thousands of projects annually across various industries and market segments. While my current role involves less hands-on design work, I remain deeply involved in shaping the creative vision. Below are a few examples of projects where I led the direction, design, and execution from concept to final delivery, collaborating with teams globally to bring them successfully to market.
An event like none other in the world… The REV Dealer Summit.
KTM North America - Dealer Event
Powering the electric future together.
Volta Charging - Charging stations
Working directly with a San Fransisco start tech company. We embarked on a journey starting with a brand position workshop and moving into brand, product and marketing design, reshaping the brand of VOLTA into a charging station pioneer with onsite advertising funding the charging so that the consumer enjoys free charging. Now located all over the United States featured in parking / charging areas in from of major franchise stores like Sprouts, VONS, Trader Joes and many more.
The Future of E-biking technology redefined.
Husqvarna e-bicycles - Product CTG
All new generation e-bicycles graphic and brand strategy spanning across multiple segments.
Empowering athletes and enhancing business with brand.
T1TAN - Brand Re-design
A T1TAN brand redesign gave the business a high-visibility boost; empowering goalkeepers on the pitch, and the brand in the competitive sporting goods industry. Athletes are tireless in their pursuit of performance. So are the brands that equip them. It’s vital they look and feel the part.
Like goalkeeper gloves brand T1TAN. Gearing up pros like Manchester City goalkeeper Stefan Ortega, T1TAN wanted a high-visibility brand redesign.
Digging into the core values “Courage, Empowerment, Commitment, and Performance,” KISKA’s Brand Communication team built a powerful brand look and feel. The visual ID created by Graphic Designers uses high-contrast colours, striking icons, functional patterns, and edgy font styling to pump-up big emotions and intensify differentiation on the pitch. The photo style – focusing on glory shots of champions in action or looking directly at the viewers – is fearless. The brand claim “Be The Titan” was crafted by Copywriters to be heroic, inspiring confidence in the brand and users alike.
A rebranding sets a brand up for success.
HEPHA - Brand Boost
Established in 2021 in Germany, HEPHA bursts onto the scene as a vibrant, forward-thinking e-bike brand. We collaborated closely with this innovative newcomer, conducting a thorough ‘brand-boost’ to fine-tune their market presence, product line-up, and corporate assets. Our mission? Propel this rising star into the European market and serve as a strategic ally, sparking eye-level business strategy discussions. Taking a deep dive into HEPHA’s branding. We dissected its existing corporate design. Traditional, grey, and masculine, it blended into the market standard rather than standing out. To truly make HEPHA shine in today’s dynamic landscape (and maximum market appeal!), we knew we had to inject it with a burst of creativity…
The first full-size Husqvarna e-motorcycle.
Husqvarna Motorcyles - eMobility Design
Award-winning motorcycle gear design.
KTM - TERRA ADVENTURE JACKET
Waterproof, flexible, ventilated. The KTM TERRA ADVENTURE JACKET is the benchmark apparel product when it comes to built-in product solutions. Designed for the modern adventurer, this riding jacket features innovative YKK-QUICKBURST zippers for rapid, effective ventilation on the go. Comfort and durability are prioritised through smart material choices, making this a go-to gear option year-round.
Speed meets Design Function & Passion.
Troy Lee Designs - MTB Apparel Design consulting
Taking an idea, collaborating with world class technology by D3O, designing and personally testing the product results in world class protection for MTB riding combining form, fashion and function.
